Have you heard of GLAAD’s Visibility Project? Check out the website here for more information!
“Across the media landscape, LGBTQ inclusion is expanding every day, but not in advertising. A recent study found that only 1.8% of characters in ads at the Cannes Lions Festival were LGBTQ. Research conducted in partnership with Procter & Gamble and GLAAD, the world’s largest lesbian, gay bisexual, transgender and queer (LGBTQ) media advocacy organization shows that advertising executives have a strong need for tools, resources, and best practices around LGBTQ inclusion that eliminates concerns about backlash from the community when they miss the mark and that creates a pathway forward for more LGBTQ inclusion.
That’s why GLAAD and P&G are launching… a new campaign to drive and to sustain LGBTQ inclusion in advertising and marketing, harnessing the power to accelerate LGBTQ acceptance so business can be a true force for good.”